Useful Analytics Tips and Resources for Designers and Marketers
The success of a website is far more dependent upon performance than it is on looks and appearance, although design certainly has an impact on performance. Being able to use analytics programs proficiently will make a web designer more effective and more valuable to clients. In this post we’ll feature tutorials and articles from across the web that will show you how to improve in this area. The resources in this post focus on Google Analytics and Google Website Optimizer, two of the most popular tools of the trade. However, there are many other tools and programs that can be used for these purposes, and while the specific steps of some of these tutorials may not apply outside of Google’s products, the principles will. Educating web designers on Google Analytics Pro Blog Design has a post that serves as a good intro to analytics. It covers the basics of what you should be paying attention to and how you can act on the information that you obtain. The Complete Google Analytics Power User Guide VKI Studios has a 12-part series that goes through the basics of Analytics, as well as instruction on some more advanced uses. Google Analytics In Depth: Goals and Funnels Dave Sparks takes us step-by-step through the process of setting up goals in Analytics to help measure the most important details of your website’s performance. A Guide to Google Analytics and Useful Tools This detailed article from Smashing Magazine provides plenty of information on setting up Google Analytics for powerful results, and it links to a number of other useful articles from Google and from other sites. Configuring Google Analytics: A 12-Step Guide for Marketers, Designers, and Site Owners Dave Chaffey breaks down the important steps that will help you to get more out of Analytics. Huge Collection of Google Analytics Tips Search Engine Journal has compiled a helpful post of tips with links to some other resources. Google Analytics e-commerce Tracking: Part One – How it Works Part Two – Installation and Setup Part Three – Why Everyone Should Use It Part Four – Tracking Lead Gen Forms This is a four-part series that covers the process of using Analytics with an e-commerce site. AdSense Reporting in Google Analytics If your site is monetized through AdSense, Analytics can provide a wealth of information that will help you to maximize your AdSense income. This video shows the type of data you can get from integrating AdSense and Analytics. Fundamentals of A/B and Multivariate Testing This post from Pro Blog Design explains A/B testing and explains the process for using Google Website Optimizer. Google Website Optimizer 101: A Quick-Start Guide to Conversion Rate Optimization Conversion Rate Experts have a great guide for using Google Website Optimizer that includes 108 ways to improve your conversion rate. 55 Google Website Optimizer Tips and Tricks ConversionRate.net provides this post that covers a lot of information related to improving performance with Google Website Optimizer. Google Website Optimizer Case Study: Daily Burn, 20%+ Improvement Tim Ferriss presents a case study that shows the real world value of Website Optimizer. How to Segment Google Website Optimizer Tests This article from Search Engine Land shows an example of how to segment your tests to see how they perform for different kinds of users of your site. 14 Free Tools that Reveal Why People Abandon Your Website Knowing why visitors are leaving your site can help to make improvements that will improve conversion rates. This blog post from Conversion Rate Experts features 14 tools that can help. You may also be interested in: Effective Search Engine Optimization for Web Designers 15 Proven Ways to Gain Exposure for your website design Portfolio Guide to Using Social Networking to Promote Your Services ...
Published By: Vandelay Design - Monday, 28 February, 2011
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